• web design
  • web optimization
  • key word research
  • web consulting services
  • web review
  • web evaluation

A real person on the

other end of the phone!

 

 

Putting the pieces together . . .

 

Internet Optimization 101

We've all wanted our website to rank on page one in the organic search results - this is not always possible depending on your market.  There are other ways to optimize your site and "drive traffic" to your pages.  There are alternatives such as regional site directories and PPC that can help.
    • What is optimization?
    • What is PPC?
    • When & how will I see a difference?
    • How can I make my site more visible?
    • Why do I need a variety of advertising methods?
    • Search Engine Optimization (SEO)
Search engine optimization is the process of building a website that will be found in the millions of pages that now occupy the Internet.   There are different ways this is done, both ethical and non-ethical.  Sometimes both work and sometimes one way works better.  Because the indexing process changes all the time, building an SEO campaign to satisfy the engines may be a temporary solution.  Using ethical methods of optimization will help to keep your placement in the engines more consistent and reliable.
    • Who do you want to find your website? 
Your market and the search engine / directories / spiders.  This seems obvious but sometimes the process of optimization is compromised to one side or the another.  No, this is not how it has to be nor is it how it should be.  Optimization should begin in the design phases of your website and be designed around your visitors AND key words / phrases.  I believe that visitors will not read much of what is written, but they will read some and sometimes surprise you by reading it all - especially if it is something worth reading.  I know this from specific questions that I get from our cabin guests that tell me that they have to have read it to ask the question.
    • How is optimization accomplished
There are various techniques used to optimize web pages.  One of the first things to do is key word research to find out what your visitors are actually using for keywords & phrases.  Then you write copy, using these words and phrases in a pleasant constructive way to meet your objectives - getting visitors to find you, stay, play and pay.   Then comes the hard part, you wait to see the results of your hard work.  I've been fortunate to see results quickly especially in "niche" or smaller markets of competitors. 
    • PPC Advertisin
PPC ads put your in front of your customers immediately if done properly.  There are the "sponsored links" you see here and there on pages.  If your ads are not effective you spend a lot of money on clicks by customers not really looking for what you have or no clicks at all.  At least the latter does not add to your advertising costs but neither does it add to your sales.  Not usually a first choice except when first starting out.  PPC can be expensive and requires regular monitoring to make sure that you are getting what you pay for.  Are the "clicks" you are paying for really helping you. 
    • Other Types of Advertising
Banner ads, directories related to your business, PPC and other methods are ways of advertising your site without being easily found by the search engines.   Things like Craig's List, blogs, forums and such are other ways to get your name and business in front of your customers.  It really is a "program" not just one "magic bullet" to being successful on the the internet. 

 

There is so much more that can be said . . . where do you start and where do your stop?

 

 

 

 

 

 

 

 

 

There are many pieces in the internet puzzle. . .Maybe you'll find your missing piece

What services I can provide for you? Descriptions and prices of services Do you need optimization services?  What are they? What is  copy writing? How to build good navigation Link Building Do's and Don'ts
 It is important to me to be a real person that you can call not just an "outsourced" tech support center.  How can you know it all?  Well, I've decided that you can't and if I don't know the answer, I'll try and find it or find someone better suited to help you get your web project done.  Kazbon represents several special clients and strives to meet the needs of small businesses and individuals...as the saying goes "no job is too small".  Right now I am serving an Oregon coast real estate brokerage in Florence, an independent real estate broker, a vacation rental in Eastern Oregon, vacation rental cabins near Siltcoos Lake on the Oregon coast.   I have several other personal projects in the works.  Keep checking, you never know what you will find. 

 


If you would like help with your website, optimization or other ways to market your internet site,

my services are available on a hourly or project basis.  Feel free to contact me for a free consultation.

 


Kathy Johnson
kjflorence@hotmail.com
www.kazbon.com
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Revised: 05/05/06.